Google to procure Fitbit, evaluating the smartwatch creator at approximately $2.1 billion

Acquiring Fitbit could ease Google stretch its “ambient computing” hardware maneuvering, where the company intends to be a part of users’ lives wheresoever they are.

As per the news declared on Friday, Alphabet Google’s parent company to acquire Fitbit, setting the tech giant at an equal step with Apple in the fitness tracking reach.

The contract figures Fitbit approximately $2.1 billion at an entirely diluted equity value, as per the release.

Fitbit’s stock mounted almost 17 percent on Friday prime time. Shares of Alphabet moved up roughly 0.6 percent. Well, Google agreed to give $7.35 per share in cash for the venture.

Fitbit’s yielding great share price equaled $51.90 on August 5, 2015, a few months after following its stock market première at $30.40. The agreement is presumed to terminate in 2020, as per the declaration.

When we look at Monday, Fitbit’s stock billowed more than 30 percent on a report that the Alphabet had made an offer to procure the smartwatch maker.

Further, tracing on Monday’s close price, Fitbit’s market cap rested at $1.5 billion, nearly $340 million from the preceding trading day.

Google’s hardware chief Rick Osterloh

After the declaration, Rick had posted a blog emphasizing how the acquisition can help Google elevate its dreams for Wear OS, its software for smartwatches.

“By serving exactly with Fitbit’s unit of experts, and drawing together the best AI, software, and hardware, we can support spur innovation in wearables and build products to serve even more people around the world,” Osterloh stated in the post.

“Google also continues perpetrated to Wear OS and our ecosystem comrades, and we intend to work jointly with Fitbit to consolidate the choicest of our particular smartwatch and fitness tracker platforms.”

Moreover, Google, as per the statement will not use the health and wellness data of Fitbit for its ads.

The transit befalls following Google stated a dealing to acquire $40 million value of Fossil’s smartwatch technology in January. The fossil was then one of the primary brands strengthening smartwatches on Google’s Wear OS.

About the author


Esther delved inn full time journalism after a very short span of internship at various news portal. For her, getting the right news, to the right audience is the first priority. At MobileGearz, she's the head of all things tech and gadgets. When not reporting, she likes to play with her cat, Zozo.

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